Please don’t shake your head in disgust, suck on a lemon, or throw tomatoes just from reading the title – 😀
I know virtually nothing about the business side of the music world, but I know what I feel after observing David Archuleta’s journey from American Idol to now.
This short sentence from David’s “thank yous” in the TOSOD liner notes gave me pause and got me thinking:
“[Thank you to] Jeff Fenster for listening to my voice as it began to come out more during this project…” An odd kind of statement with no basis for reference, but I reflected that if Jeff Fenster was willing to allow this to happen — for David to “find his voice” — by giving him the time to collaborate with the variety of talented people he did, then he must have faith in the talent that David is.
Further to this, when I began to list all of the things that seemed to support this idea, I was amazed. So much has happened to bear witness to the overall grow that David has exhibited since AI and most recently:
- Musically (stage-presence wise at the Majestic in Dallas to his non-embarrassed acknowledgement of Orla Fallon’s statement about him being America’s greatest new singing sensation)
- AND his growth in maturity (more confidence that has resulted from personal growth and experience as well as the continuing emergence of self-belief all driven by his positive attitude/outlook).
The List – Spanning both managements
- Allowing him to try different musicians as exhibited by changing band members.
- As I alluded to above, by giving him the time and opportunity (especially in Nashville) to co-write 10 of the 12 songs on TOSOD.
- Keeping his name and face out there enough so he doesn’t get lost in the swarming masses of new artists and maintaining his existing fan base while developing new fans at a slow pace along the way; by getting him involved in numerous different kinds of events/promotions.
- Ongoing charity events – the list is extensive.
- Speaking at the Utah Women’s Conference.
- Jingle Balls/Bashes, Tree Lightings, Parades/Radio promo.
- Acting appearances in Hannah Montana and iCarly.
- Ongoing Radio Interviews and TV appearances.
- Tours: Solo / McFly /Demi Lovato / CFTH
- ALMA Awards.
- Alaska State Fair.
- Ann Arbor Symphony Orchestra Concert.
- Billboard Live Concert.
- Chords of Strength
- Philippines twice.
- TCA presenter twice.
- Apple Corporate Party.
- AI Finale Pre-Party.
- Capitol 4th.
- Tejano Music Awards.
- Idolator – David meets Alison Sudol of A Fine Frenzy.
- Cambio Chat and Saturday Night On Line.
- Orla Fallon’s PBS Christmas.
- Big Cats by Nat Geo Wild
Also, because of the wide range of appearances/events that David has been asked to perform for, this shows me that management is not trying to peg him into one genre.
Add to all of this three albums since AI.
Management also seems to be aware of the fact that radio play is no longer going to be the most essential factor in creating “a star,” rather touring/performance/web presence… are all becoming the new benchmarks. I would say that this is where David will shine given the fact that he is such an outstanding performer and management has certainly played to David’s strength.
Experiences in life lead us to the place we are meant to be — even if we don’t understand or agree with the path. I concur with those who believe that David “has a plan” and he accepts the course and any changes in it that may occur along the way.
And, as I see it, David is still finding himself; so, thank you management for having the faith and the patience in supporting him to do so.
Has anyone considered the possibility that David has asked his management to take things slowly? Knowing that to him instant fame and recognition are the exact opposite of what David strives for? David desires to be around for a long time by making an impact. Farfetched? Possibly, but it is still a possibility. And, if you take the time to reflect on the above list, I truly wonder if he could have been any busier.