So I just saw on my Twitter feed that a tattooed, shirtless, crotch-grabbing Biebster is on the cover of Rolling Stone with the cover line “Bad Boy: Why JB just won’t behave.”
Dear RS, I can answer that question without reading your inevitable fluff piece: Because it’s part of his management’s long-term rebranding strategy and instead of being the respected, insightful music publication you used to be, you are now just a pawn in the marketing game of big music industry players (and I use the word “music” loosely). Oh, and I also saw a tweet mentioning J’s team is releasing a new video… not for a song but of his recent “incarceration”… how convenient.
Am I just jealous David never got this kind of evil-genius treatment? Yes and no. Yes to the genius part, no to the evil part. From the beginning of JB’s career — from his manufactured “showmance” with Ms. SG to his manufactured baby-daddy drama to his manufactured minor brushes with the law — many of us have clearly seen The Great Oz pulling the strings from behind the curtain. Has that stopped any of it from making him millions or duping even big publishing giants like Rolling Stone? No, of course not.
And I honestly have nothing against the Biebs. This kind of manipulation — whether it’s by American Idol or for individual “products” — just turns my stomach. And it makes me sad that nice, genuine people fall for any of it.
But would I want David to be treated like some new video game or sausage meat and redesigned and packaged to maximize profit margins? I’m sure none of us would… and clearly he doesn’t.
I keep having to remind myself of all the artists who stand up to this kind of fakery … from those you may never heard of but who support themselves and their families with a fulfilling music career to the Adeles and the Jason Mrazs of the world.
Sorry, rant over.
What do you guys think of all this?