Even before David Archuleta’s St. Patrick’s Day vlog, where he talked about planning, organizing and laying a foundation to build … a tower? … the fandom has been speculating like crazy about David’s next career move. Are major labels fighting over him? Will he go the indie route? Does he still not care if Jeff Fenster is calling?
I’ve been reading a lot lately about all the options open to artists these days. Signing with a major label — once the only path to success in the music biz — may offer bands and solo artists many advantages, but it’s certainly not the only route anymore. In fact, there are so many possibilities open to David, I can’t even begin to imagine how much pondering he’s been doing lately.
One thing that’s crystal clear is the most valuable asset that both artists and labels are chasing is a loyal fan base. That’s David’s secret weapon right now — along with his unparalleled talent. So — not that I was worried or anything, because I have moved on to excited expectation for whatever the future holds — but it’s reassuring to know.
Here are two videos I found fascinating and I hope you will too. Both feature Owen Husney, a musician, artist manager, and concert promoter based in Minneapolis. He was Prince’s first manager, and the person who arranged a (now famous) contract with Warner Brothers that allowed Prince nearly unprecedented creative control over his music.
In this video, Husney explains the pros and cons of signing with major label versus an indie label. That indies can offer artists more individual attention than major labels but less money to make a record and for major airplay. He explains that major labels are basically bean counters and if they feel you aren’t making enough money, they will drop you quickly. He feels the ideal situation is a major label with an indie offshoot, which can offer the best of both worlds. (If the video doesn’t show up below, check the top vid at right in “Must See” sidebar or watch HERE … sorry, I fail at embedding.)
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In this next video, Husney explains the duties of a manager — such as understanding, communicating with, fighting for, and protecting the artist. Husney also advises managers to surround themselves with the right kind of people.
Interesting stuff … what do you guys think about what he has to say?
Source (and more clips) HERE.
P.S. These Goodyear blimp pics are just too amazing not to post! Full. Of. Win. Source.
“This past January, American Idol favorite David Archuleta posted a blog on YouTube stating that his biggest New Year’s wish was to fly in a blimp. We thought it would be great fun to make his wish come true, and last Friday it did as David and five of his friends took to the skies in the Spirit of America. Pilot-in-Charge Jon Conrad flew them along the scenic route up the California Coast along the Palos Verdes peninsula, and for over an hour he was rewarded with a private performance from David and his friends as they sang a medley of hit songs a cappella. A highlight of the once-in-a-lifetime flight for David was watching a pod of dolphins playing and chasing the SOA’s shadow on the water as it passed overhead.
“Thanks for riding with us David! We enjoyed having you!”