It is interesting to watch the media — and fan — reaction following David Archuleta’s performance of “Contigo en la Distancia” on last Friday’s telecast of the ALMA Awards.
Everything from mainstream websites and publications to Latino media outlets to celebrity gossip sites to Top 40 blogs are buzzing with glowing reviews of David’s performance. And on top of all that are the comments from everyone from teens/tweens to people reconnecting with David’s music since A.I. and new “converts.”
The mainstream blogs were really awed by David when he first sang “Imagine.” Yes, they have since reported on his activities (the Idol-related ones to be sure), but with his performance at the ALMAs, I detected a new tone in their blogging. A “let’s start taking this guy seriously” tone. And new blogs have joined in as well. This is despite the fact that Jive’s promotion to mainstream pop fans has been relatively quiet to say the least.
And speaking of pop fans, they have perhaps been the most vocal. There are the new arrivals (many of whom post comments like “When did he grow up?”) and the returnees (with comments like “Thank God. I loved Archie during his season but have hated everything he’s done since. This reaffirms my faith in his talent again. Loved it.”).
And longtime fans — like ggdoorsfan, who asks: “How exactly do you market a 17/18, fresh faced, youthful appearing, big voiced singer with so much musical versatility, and appeal, across so many diverse demographics, and do it in a way that is critically and commercially viable?”
That last question is a relevant one as record companies today seem to stream their signed talent into one genre and one genre only. It poses a conundrum to say the least.
I think critically David will have no problem. His musical genius will speak – has spoken – for itself. Commercially he can certainly satisfy all genres by recording pop, Christmas, Latin, as well as David’s own unique style, which will evolve and change over time… Jive, can you keep up? Can you alter the way you do business to accommodate someone as versatile as David Archuleta?
Maybe they have begun to. Let’s start with Disney. Perhaps Jive found a clever way to appeal to the Disney crowd – touring with Demi Lovato, promotion for Disneyworld’s A.I. Experience, airplay on Radio Disney – without David actually having to BE a Disney performer.
It was encouraging that Jive tweeted about David’s ALMA performance (not so encouraging that fans had to prompt them to do so). Perhaps an indicator at just how influential that performance could end up being in the long run.
The Latino community
We all know that David hit this performance out of the park. And doing so – and singing in Spanish, to boot – could very well have a huge, far-reaching impact on his career.
Watching the ALMAs, it was apparent to me how strongly the Latino entertainment community in America supports and acknowledges their talented entertainers. The venue was filled with the bright lights of that community. Salma Hayek, for example, is a powerful producer as well as actor – and she reportedly leapt to her feet at the conclusion of David’s performance. The live audience’s reaction left no doubt that doors will open for David as a result of this event. Doors to opportunities where he will be able to have an impact on all ages in the Latin community and beyond.
This is only the beginning.
Here’s a round up of recent buzz:
El Heraldo (in Spanish)
P.S. Christmas From the Heart Update: After being available for pre-order for a mere 48 hours on Amazon.ca, Christmas From the Heart has leapt to #9 on Amazon.ca’s Top 100 list. Broke the Top 10 … woot!
Way to go Canada! Pre-order your CD(s) here.