Expert answers to music industry questions

Eric Alper, Toronto-based PR guru for eOne Music (David’s NMHF label) and others, held a Twitter partay last night answering questions on the music industry (if you don’t follow his tweets, you should (@ThatEricAlper), really good stuff). Here are some highlights from last night:

About media

About labels

About radio

About getting radio play

(ED. Note: NO idea what a radio plugger is… will ask when he has his next chat! 🙂 )

About promotion

About labels

More about labels

About music trends

About fan support

About Canada

About promoting a single

About press

About Internet tools

About Canadian booking agents (nice one, Pastel! 😉 😉 😉 )


So what do you guys think about all this?

P.S. Look who now has his own page on the MoTab site! (thx. @janey79!)


This entry was posted in david archuleta, Special event and tagged , . Bookmark the permalink.

9 Responses to Expert answers to music industry questions

  1. mlpb3 says:

    Thank you so much for putting this together for us. I did follow along last night and it was very interesting. I have been following him on Twitter (@ThatEricAlper) for a while and he posts a variety of interesting articles and pictures. Alot of “how to” items also. Not just current stuff but also things from back in the day, which interests me sometimes. His responses about radio play were particularly interesting; just requesting a song really doesn’t help. We need a “radio plugger”. Looking forward to next time he does this.

    • TOfan says:

      I missed the live Q&A last night so I’m looking forward to the next one too … I especially like that he knows the Canadian side of the industry so well… we have a vested interest come 2014! 🙂

  2. abanana77 says:

    That makes so much sense about what he said about the population of Canada being so small and how it’s so dang spread out. Haha never really thought of it that way before!

  3. tammi says:

    interesting! He answers so many questions I’ve wondered about (only because of David 🙂 )… such as how songs get played on radio (although I’m sure there is more to the story, bts negotiations etc.).

    He says it’s next to impossible for indie artists without a label to get played on radio so I’m torn… do not want to see David under the thumb of a big label again (especially one like Jive) but I bet he’d love to hear his songs on radio again. Catch 22 I suppose.

  4. peppertara says:

    Really interesting to read this TOfan, Eric answered a lot of good questions. Quite the complex biz, the music biz is. Kind of wish that I was neck and neck with a Canadian booking agent (and a radio plugger). 🙂
    Aw…nice that David has his own page on the MoTab site!

  5. abanana77 says:

    Also I like you’re tag you’re it tag hahaha 🙂

  6. missbianca says:

    So, David needs another REALLY great song.

    And yet, we as fans think he has had several that have just been overlooked (Zero Gravity comes to mind instantly). So we’re not the best judges, I guess. Pfui.

    • TOfan says:

      Ya, I don’t quite buy the “if the song is great” bit… too many overlooked great songs by David and others for that to be true, and too many crappy songs *cough*Gangnam Style*cough* also … He even says himself that GS was a product of great marketing not going viral (should’ve included his response below) … you’re so right, particularly about ZG!

      gs tweet

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