How awesome are these David Archuleta stats on the right? A 97% jump in Facebook page likes?! … 46.8% new Twitter followers?!?
Thanks to the lovely @jonerz, I subscribe to “Next Big Sound,” a service that tracks social media stats for performers.
After David made his big Announcement, I almost cancelled my subscription, figuring it would be too depressing to watch the numbers steadily fall for two years. But something stopped me from doing that, and I’m glad.
Sure, there’s been some fluctuation here and there, but considering I was expecting the worst, it’s been nice to be pleasantly surprised by David slowly, but steadily, gaining new followers/likes/views etc.
I must admit though, I’m trying not to care so much about the progress of David’s career. In fact, this past Thanksgiving weekend, I took a short road trip with my sister to visit my niece at her university town and asked if my sister wanted to hear BEGIN. in the car. (I’d gifted her the album via iTunes, and she said she was looking forward to downloading it to her iPod and listening to it.)
Imagine my shock and dismay when I plugged her iPod into her car stereo jack but couldn’t find BEGIN. anywhere on her iTunes. She hadn’t even listened to it yet. sheesh
A year ago, I probably would have started ranting to her about how amazing it is and how she NEEDS to download it right away and listen. But this time, even though I was disappointed, I didn’t say anything. I’ve come to realize browbeating people into listening to his songs probably isn’t doing David any favours, lol. So now I gift his CDs to only those people I think would enjoy them and then say no more…. “soft sell,” I think they call it.
Sure, I want more people to hear his amazing music, but I’ve come to realize that coming on too strong — whether to friends, family, radio peeps, media, bloggers, or on Twitter — can be a big turnoff and can backfire. I also don’t want to do any more worrying or second-guessing about his career choices. That’s his business… literally.
Instead, I’m gonna go with the flow … wherever that goes…..